A changing aroma and strategic colour
From “Union Signé Vignerons”, a wine cooperative of nearly 500 wineries, we decided to change the name to “Agamy” (an anagram of Gamay). It was in this context that we chose the communication agency Infoflash, for its strategic and original approach.
More than a cooperative, Agamy also represents three major wine brands: Louis Tête, Le Chat Rouge and Signé Vignerons. For Infoflash, our strategy was to focus on two concepts: maintaining the innovative role of brand marketing and creating a divergent wine expression scene.
Infoflash thus created the logo and the brand’s whole communication approach: branding, digital tools and social media. A concrete, honest approach that immediately found unanimous support from our teams. After working with major Parisian agencies, we have now found a cooperative relationship that’s right for us, so we can move forward quickly and efficiently on projects.