A sharing of values: challenge, passion, performance, teamwork, ethics and commitment
In keeping with our desire to surprise and engage, we entered into a partnership with Lyon’s women’s basketball team, LFB, which fits in with our communications policy focusing on young talent and the sports and art scenes. Beyond that is a civic engagement we would like to highlight: promoting the place of young girls from underprivileged areas in sport.
We will be attending all the games in the 2015-16 season and hosting the post-game celebrations and half-time breaks with our various brands. Micro brand launches are planned to test Agamy innovations on the general public in Lyon.